Samp and Twitter team up to celebrate #LaNostraFavola

UC Sampdoria have chosen Twitter as the main platform on which to celebrate the 30th anniversary of the club’s historic Scudetto title win in the 1990/91 season – an achievement that has gone down in the annals of Italian and world football.

Starting today and running until 19 May, the date when Samp beat Lecce 3-0 to wrap up the title, a special emoji of the Tricolore crest will appear each time the #LaNostraFavola [Our Fairy-tale] hashtag is used.

Sampdoria fans, football lovers and indeed all Twitter users can expect an array of exclusive content as we travel back in time to 1991 to relive the thrills of a truly unique season. We’ll look back on the campaign in a way that has never done before, thanks in no small part to the partnership with Twitter, who are supporting our Scudetto commemoration initiatives and our wider efforts to promote our brand among the digital community.

Sampdoria will make use of a vast range of Twitter features to bring the action alive for those that weren’t around to see the triumph – and remind those who were.

The @sampdoria account will bring the best #LaNostraFavola tweets together as part of a special Moment, while fans will hear directly from the stars of the title win through Voice Tweets and be able to check out unmissable content on our Fleets. We’ll also use the Spaces function for the very first time, with DAZN journalist Tommaso Turci kicking off a 30-minute chat at 18:30 CEST featuring illustrious guests.

The content will be available all over the world, on the club’s official profiles in Italian (@sampdoria) and English (@sampdoria_en).