Joma: “Proud to have designed the nicest shirt in the world”

“We’re proud to have designed the nicest shirt in the world.” This is what Mauro Conti, Joma Italy’s head of marketing told Samp TV in an exclusive interview detailing all of the designers’ choices on the new Blucerchiati kit. “The Sampdoria kit is not like any other,” he explained. “It’s special. We worked very carefully to maintain tradition and hope the fans will be happy.”